FAQ

BEFORE WE BEGIN

Questions, answered.

A little clarity on the writing, the process and what comes next.

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Working together

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All questions 16


Working together 4


The writing process 4


Timelines & fees 4


Delivery & publication 4

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16 questions across 4 topics

01 Working together

Articles, essays, blog posts, brand stories, website copy and ghostwritten pieces are all possible starting points.

Share the format, audience and purpose you have in mind. That gives us a useful place to begin a conversation about the right approach.

No. A rough idea is a useful beginning. Tell me who you’re writing for, what you want them to understand and any details you already have.

A few notes, an existing page or a conversation can help us work out what the brief needs before the writing starts.

That starts with listening. Existing writing, a conversation, a few voice notes or examples of language you like can help build a picture of your tone.

Your feedback on the draft helps refine the rhythm, vocabulary and details that make the writing feel like you.

A recurring series of articles, a regular newsletter or a longer editorial project can be discussed alongside one-off pieces.

Include the frequency and likely volume in your enquiry. The scope, availability and review schedule can then be agreed around the work you need.

02 The writing process

We begin with the reader, the purpose and the key message. From there, the project can move through research, an outline where useful, a first draft and feedback.

The proposal sets out which stages your project needs and when you’ll have an opportunity to review the work.

The most useful starting points are your audience, the purpose of the piece, the format, an approximate length and any deadline.

Brand guidelines, existing writing, source material and examples of the tone you like also help. Flag any facts, phrases or details that must be included.

Research and interviews can be included when they’re part of the agreed brief. We’ll clarify the subject, the sources available and who will arrange access to people or materials.

Please mention specialist topics or interviews in your enquiry, as they affect the scope and schedule.

The proposal should specify the revision rounds included. A single, collected set of comments from your team makes each round easier to work through.

Feedback can address tone, structure, clarity and how well the draft meets the brief. A new direction or additional deliverables may need a revised scope, agreed before extra work begins.

03 Timelines & fees

The timeline depends on the length, research, number of pieces and time needed for feedback. A short article and an interview-led series need different schedules.

Share your preferred publication date early. Draft and review dates can then be confirmed in the proposal before work starts.

Fees reflect the scope: the format and length, research involved, interviews, number of deliverables and revision needs.

A written quote should make clear what is included, the payment schedule and any work that would need a separate agreement. Share the brief and budget range so the project can be scoped clearly.

Include the exact deadline and any fixed launch or publication date in your first message, along with the brief and the materials you already have.

Availability and a workable review schedule need to be checked before a fast turnaround can be confirmed. Any effect on scope or fees should be agreed upfront.

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Small refinements can be considered during the agreed feedback stages. A change in audience, purpose, length or deliverables may affect the amount of work involved.

We’ll revisit the scope, timing and fees together before moving ahead with additional work.

04 Delivery & publication

The delivery format is agreed as part of the brief. That might be an editable document with headings and notes, or copy prepared for the format your team uses.

If you need uploads to a website, formatting in a content system or additional versions for other channels, include those requirements when we scope the project.

Ghostwriting can be part of the brief. The intended byline, voice and level of involvement should be discussed at the beginning.

Credit, usage and any permission to show the work in a portfolio are agreed in writing before the project starts.

Flag any sensitive information or confidentiality requirements before sharing the material. We can then discuss what can be used, who may review it and any agreement your project needs.

For the initial enquiry, a general description is enough to begin the conversation.

Writing and publication are separate parts of a project. The brief should state whether you need a finished draft, a pitch or help preparing material for a specific outlet.

Editors and publishers make their own acceptance decisions. Any pitching or submission support needs to be agreed as part of the scope.

Sample FAQ copy for this design preview. Each project’s details are agreed before work begins.

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